@JoelECarlson: Hello everyone, and welcome to today’s Twitterview with @ssoli of @MNMOmag. Lets bring some sunshine to gray/rainy day.
Q – #1 So @ssoli, tell us about yourself. Where did you grow up and go to school? What was your first job as an adult?
Sara: I grew up in So. MN – Granada to be exact. I attended @UofStThomasMN for undergrad in PR.
I also received my grad degree from @USTbusiness. My first “adult” job was in marketing @PioneerPress.
Q – #2 What got you interested in PR, and then where did your job with the @PioneerPress lead you?
Sara: PR seemed to marry biz and personality which really appealed to me.
After 7+ yrs. @PioneerPress I found an exciting job @MNMOmag.
Q – #3 What is your role at @MNMOmag, and what other publications are you involved with?
Sara: I head up the Mktg Team for Greenspring Media Group. We publish @MNMOmag @MidwestHomeMag @MeetingsMHJ plus
Where:TC, Real Food, Drinks and more great pubs. We also produce #luxuryhometour, #foodwineshow, #chefchallenge, . ..
Q – #4 So quite few? :) How would you say print media has had to change in the past 5-10yrs due to the internet and social media?
Sara: Honestly, publishing today means print plus interactive – online and soc. media
Everything we do has multiple approaches, print, digital, social, event, etc…
Q – #5 For sure. More about YOU. Favorite(s): Restaurant, store, comfort food, recent book/movie and a hobby of yours.
Sara: We are blessed in the TC to have a multitude of great restaurants – it is too hard to name a fav. Shopping is …
pure bliss and I will shop anytime/anywhere. Most movies are animated lately (kids) – Gnomeo and Juliet was cute…
As far as hobbies beyond representing @MNMOmag around town, I enjoyed running and my family and friends.
Q – #6 What do you feel makes MSP such a great place for marketing and publishing?
Sara: We have a weatlh of creative talent in this market. Our ad and pr agencies are top notch, we are one of the only …
markets to have 2 daily newspapers, 2 long-standing city regional publications and strong radio and tv representation.
All of those make for a great environment for mktg and publishing – as well as living in an educated & active city.
Q – #7 To close, what kind of schooling/skills would you encourage people to get in order to get into your line of work?
Sara: Education is always important, I would suggest studying mktg, biz, pr, etc. Internships are also key … they provide
hands on experience and connections. Volunteering for non-profits can also provide great experience and build your …
resume and portfolio. Lastly, I would say hard work and focus. You are in charge of your own career.
@JoelECarlson: Thanks @ssoli for your time, comments and advice today. Keep up the good work!
Sara: Thanks @JoelECarlson! It was my pleasure.