Posts Tagged Sara Soli

Sara Soli reviews the Minnesota Monthly magazine Food & Wine show

Posted by on Tuesday, 23 April, 2013

soliTweeting with @ssoli about this weekends #FoodWineShow taking place at #TargetField and @WMinneapolis. Lets go!

@ssoli is the Exec Director of Marketing & Events at @MNMOmag, so she’s the perfect person to share details about the #FoodWineShow.

So Sara, with this weekend being the 19th #FoodWineShow, is it getting easier to coordinate and plan?

Sara:    I would say that we have a good system in place and great team that executes this event.

That’s great! Let first break down what’s going to be there in the way of wine & food options. How many varieties?

Sara:    This year @MNMOmag #foodwineshow we have more than 200 vendors, 350 fine wines and 75 craft beers featured.

So a lot to choose from! Is the @MNMOmag #FoodWineShow exclusively MN products?

Sara:    No, it is not exclusively MN but there are several to try. Including @mncraftbrew, @CannonRiverWine, @midwestpantry

In addition to being able to indulge in a variety of food and wine samples, what events are a part of the #FoodWineShow?

Sara:    We also have wine seminars featuring @WineCommission & the Grand Red @WMinneapolis w/ @parasole

They sound great. For the #newbie to the #FoodWineShow, what would you tell them to do for a good experience?

Sara:    Use the tasting notes to keep track of favs, pace yourself, ask ?’s, buy your favorite products while you are there

F&W_Logo_2013_19thHow about for the #pro, who may have been there a few times before. What should they look forward to?

Sara:    Foodwise @WisconsinCheese, @WholeFoods, @UNIONmpls, @redstagNE, @ButcherandBoar, @SEVENMPLS to name a few. Beerwise…

@BrewingCompany, @SchellsBrewery, @BellsBrewery, @Summitbeer, @TravelerBeer as a start +wine – there are so many

On Saturday at @WMinneapolis is the #GrandRedTasting with @T_McKee. How would you describe this event?

Sara:    This is for the serious food and wine lover. @T_McKee has created a one of a kind pairing menu that allows attendees to …

truly enjoy the best of @parasole paired with amazing red wines. There will be additional red wine to sample as well.

With the #FoodWineShow and the #GrandRedTasting only 3 days away, what’s the best way for people to get tickets?

Sara:    Tickets are still available . Saturday will sell out, so don’t delay.

Joel:    Thank you very much for your time and insights into this weekends @MNMOmag #FoodWineShow. See you there!

Sara:    Thanks so much. We hope to see all of you @MNMOmag #foodwineshow. FB and tweet @MNMOmag while you are there!


Interview conducted on Feb 27,2013

Twitterview with Sara Soli

Posted by on Wednesday, 15 June, 2011

@JoelECarlson: Hello everyone, and welcome to today’s Twitterview with @ssoli of @MNMOmag. Lets bring some sunshine to gray/rainy day.

Q – #1    So @ssoli, tell us about yourself. Where did you grow up and go to school? What was your first job as an adult?

Sara: I grew up in So. MN – Granada to be exact. I attended @UofStThomasMN for undergrad in PR.

I also received my grad degree from @USTbusiness. My first “adult” job was in marketing @PioneerPress.

Q – #2    What got you interested in PR, and then where did your job with the @PioneerPress lead you?

Sara: PR seemed to marry biz and personality which really appealed to me.

After 7+ yrs. @PioneerPress I found an exciting job @MNMOmag.

Q – #3    What is your role at @MNMOmag, and what other publications are you involved with?

Sara: I head up the Mktg Team for Greenspring Media Group. We publish @MNMOmag @MidwestHomeMag @MeetingsMHJ plus

Where:TC, Real Food, Drinks and more great pubs. We also produce #luxuryhometour, #foodwineshow, #chefchallenge, . ..

Q – #4    So quite few? :) How would you say print media has had to change in the past 5-10yrs due to the internet and social media?

Sara: Honestly, publishing today means print plus interactive – online and soc. media

Everything we do has multiple approaches, print, digital, social, event, etc…

Q – #5    For sure. More about YOU. Favorite(s): Restaurant, store, comfort food, recent book/movie and a hobby of yours.

Sara: We are blessed in the TC to have a multitude of great restaurants – it is too hard to name a fav. Shopping is …

pure bliss and I will shop anytime/anywhere. Most movies are animated lately (kids) – Gnomeo and Juliet was cute…

As far as hobbies beyond representing @MNMOmag around town, I enjoyed running and my family and friends.

Q – #6    What do you feel makes MSP such a great place for marketing and publishing?

Sara: We have a weatlh of creative talent in this market. Our ad and pr agencies are top notch, we are one of the only …

markets to have 2 daily newspapers, 2 long-standing city regional publications and strong radio and tv representation.

All of those make for a great environment for mktg and publishing – as well as living in an educated & active city.

Q – #7    To close, what kind of schooling/skills would you encourage people to get in order to get into your line of work?

Sara: Education is always important, I would suggest studying mktg, biz, pr, etc. Internships are also key … they provide

hands on experience and connections. Volunteering for non-profits can also provide great experience and build your …

resume and portfolio. Lastly, I would say hard work and focus. You are in charge of your own career.

@JoelECarlson: Thanks @ssoli for your time, comments and advice today. Keep up the good work!

Sara: Thanks @JoelECarlson! It was my pleasure.