Archive for May, 2011

Twitterview with Scott Spiridigliozzi

Posted by on Wednesday, 18 May, 2011

@JoelECarlson: Hello, and welcome to the 2nd Twitterview of the day. My guest is @liozzi of the @mntimberwolves Interactive department. Go Wolves!

Scott: Hi Joel. Thanks for having me. Let’s do this!

Q – #1    @liozzi you’re from MI and came to MN for schooling. What kind of schooling did you take and how did that lead you to the #Twolves?

Scott: I went to the Art Institutes MN and earned my degree in interactive media design. The #Twolves were looking for some1..

to head-up their interactive services dept at that time. I was lucky enough to land the job after interviewing w/…

…after interviewing with @WolvesCMO & @WolvesPrez.

Q – #2    Nice! So what is you’re role and does the @nba provide any sort of framework or blueprint to follow?

Scott: As #Twolves & #Lynx Mgr of Interactive Services, I am responsible for all of our online content. This includes…

timberwolves.com, lynxbasketball.com, wolvesnation.com and all of our social media sites. I also come up with our…

strategic plan for each season. The @NBA provides us with best practices from around the league which is a great help.

Q – #3    That’s helpful! Is a sports team an “easy” social media topic because of the fan base, or are there some troubles?

Scott: While we do have sort of a “built in” fan base, I wouldn’t say it’s easy. We want to provide our fans with the best…

online and social media experience in all of sports. There’s a ton of expectation that comes along with working…

in pro sports. I have to say that I am VERY proud of my staff, @jonahballow, @hamandpeas & @LaurenWhitneyL. They are…

incredible, and bring it everyday.

Q – #4    With the #Twolves getting the No.2 pick yesterday and the #Lynx’s season starting shortly, what can we see rolling out soon?

Scott: We just launched http:WolvesDraft.com last night after the Lottery. This is a comprehensive draft site where fans…

can get an inside look at prospect workouts, watch videos and even participate in our prospect power rankings module..

On Lynx side, we just launched a redesign of lynxbasketball.com.

Q – #5    Your FAVORITE(S): Restaurant, store, comfort food, hobby and recent book or movie.

Scott: Fav restaurant = Tony’s Italian Restaurant back home in Saginaw, MI – lots of history there. Fav store is Best Buy…

For comfort food, I believe you call it tater tot hotdish – that stuff is good! I’m always renovating something on

my house, so I guess that’s my hobby now? :) Most recent book: Delivering Happiness by Tony Hsieh (@zappos).

I haven’t watched any movies recently, but I’m liking The Killing on @AMC_TV.

Q – #6    Lets talk about the #TWolves, what was your feeling when you heard the pick No. and who are some players that you like?

Scott: I was just happy we didn’t get the 4th pick! Statistically our odds were best there. As for players, I like…

Kyrie Irving, Derrick Williams and Brandon Knight. This is a very interesting year for us, so we’ll have to wait & see.

@JoelECarlson: Yes it is! A lot of how about… going on soon I would imagine! Thanks @liozzi for spending some time on #jectv today. Have a good one!

Scott: You too Joel. Thanks for having me. I had fun!


Twitterview with Stacy Fields Janicki

Posted by on Wednesday, 18 May, 2011

@JoelECarlson: Good morning everyone, and welcome to the Twitterview of @sjanicki (Stacy Fields Janicki) of @ColleMcVoy. Lets get started!

Stacy: Ready to roll!

Q – #1    So @sjanicki, to start off with, where did you grow up, go to school and what was your 1st job as an adult?

Stacy: I grew up in Shoreview, MN. Go Moundsview Mustangs! And went to college at Notre Dame.

First job as an adult? Intern at Campbell Mithun on Healthy Choice.

Q – #2    Okay. What was your major at Notre Dame, and did you always know that’s what you wanted to study?

Stacy: I majored in Film and TV. I wanted to be a sports broadcaster. I interned at the local NBC affiliate in South Bend.

Loved the sports aspect, but not the job. Then worked on a masters in Counseling Psychology. Stumbled into advertising

Figured advertising was a good mix of both pyschology and communications.

Q – #3    Impressive! So after interning at Campbell Mithun, how did you progress to what you do now at @ColleMcVoy?

Stacy: In addition to Campbell Mithun, I spent time at Martin Williams working my way up the ranks.

I rounded out my experience by working on a variety of stuff (Microsoft, MPR, Anheiser Bush, Medica, General Mills).

Along the way, was lucky enough to have great mentors that inspired me to shoot for a leadership role in the industry.

Q – #4    Explain if you will you’re current role, and what kind of projects that you work on.

Stacy: I lead the Account Management team at C+M and also play an Account Director role on Caribou Coffee and Take Me Fishing.

Fave recent assignments: re-branding Caribou Coffee, creating a new brand guidelines for Old Navy…

and launching a new mobile version of TakeMeFishing.com. Working on a big Caribou summer promo now (and holiday 2011!)

Q – #5    Must be doing something right, being named by @mspbjnews as a “Woman To Watch”. Congrats! How do you feel about that?

Stacy: It was great to be in such amazing company. It’s like sports awards though…

none of your achievements could be possible without being part of amazing teams. My peeps @collemcvoy are fantastic.

Q – #6    Good analogy! More about YOU now. FAVORITE(S): Restaurant, store, comfort food, sport, recent book/movie.

Stacy: restaurant: Bar La Grasa, Store: Good Things downtown White Bear Lake Comfort Food: Homemade Mac ‘n Cheese

Sport: B-ball (have NBA pass, coach my kids teams, and went to Indy last month to see my irish in the women’s Final 4)

Movie: Bridesmaids (hilarious) and In Pieces (Joan Rivers documentary-fascinating). Book: A Visit from the Good Squad

oops Book is actually A Visit from the Goon Squad

Q – #7    What is a personal or professional goal that you’ve set for yourself for the next year or two?

Stacy: In 140 characters or less:)? Run the NYC marathon. Help land a game-changing new piece of biz. Get more sleep.

Q – #8    Who is someone in your field that you admire/respect and would love to be able to have coffee with some day?

Stacy: She’s not technically in advertising, but I’d love to have coffee (or tequila shots) with Tina Fey.

I’d love to hear where her creative inspiration comes from. And while she’s known as a funny lady…

she’s also has proven to be pretty successful as a business woman competing in a man’s industry.

Q – #9    Tina Fey has quite the mind doesn’t she! To close, where do you see Social Media in the next year or two in your industry?

Stacy: I read an article by Steve Rubel that put it best. We’re moving from the Democritization era in social media to…

the Validation Era. the avg. adult doesn’t KNOW 20% of their “friends” on FB? We’re grappling with overload.

@JoelECarlson: Lots of “noise” for sure! Thank you Stacy for your time and your comments. Nice work at #jmu612 in March too. Take care!

Stacy: Thanks Joel!


Twitterview with Susan Powers

Posted by on Friday, 13 May, 2011

@JoelECarlson: Hello everyone! Today’s special Food-Friday guest is Twin Cities food phenom @susanpowers. Lets find out what she’s been cook’n.

Susan: Hey Joel

Q – #1    To start, share with us where you grew up, went to school and what your 1st adult job was.

Susan: I grew up in the Lake Minnetonka area.

First adult job was as a usher at the Old Log Theater and Bacon Drug in Excelsior.

Maybe that isn’t an adult job…lol.

First adult job, out of college was a clothing designer.

Q – #2    So where did you go to college, what was your major and how long did you design clothes for?

Susan: I went to the U of M, I majored in Applied Design and I designed clothes for a few years, until I had my first daughter

at that point I was more interested in being a mom. They are only small for a short amount of time.

Q – #3    When then did you get back to working outside the home, and what led you to working in raw food?

Susan: I always worked, but would run businesses out of my home. My interest in raw food came about when I realized that I

wasn’t feeling the best I could and I realized it was the way I was eating. I started having some health issues. I

Figured that if eating wrong got me there, eating well could help fix the problems.

I started experimenting with raw and was amazed at how good I felt.

Q – #4    How did the publishing and photography come from your work?

Susan: When I started http://www.rawmazing.com, I was writing recipes and I new I had to take pictures of them for the blog.

I kept shooting, and the photos kept getting better. I decided to learn as much as I possibly could about food

photography and shot thousands of images, perfecting my shooting.

My books were an outgrowth of Rawmazing. A way to monetize., and also get some books out there.

Q – #5    Self taught photography? Amazing! What were some of the foods you figured out that you liked raw?

Susan: Yes, self taught. Raw Foods, I love food. So my biggest challenge was to make the dishes I normally enjoy raw.

I honestly love everything I make, or I wouldn’t make it. Raw can be very interesting and vast

But for me, it is always about experimenting and creating new stuff.

My raw food is more of the gourmet raw….not so much compost on a plate, raw. :-)

Q – #6    You recently started @ShootTheKitch with @FreshTartSteph. Explain what that is about.

Susan: It is an adventure into the sides of chef’s and restaurants that you normally don’t get to see.

I love shooting food and people. What better way to combine those two loves.

@freshtartsteph volunteered to do the recipes because I didn’t want to work with certain ingredients.It has been great

Q – #7    It’s great to do work that you love! Any new projects or books coming up in the near future?

Susan: I am working on a transitional raw food book and we have some amazing shoots coming up on @shootthekitch

I am completely in love with the photography so will be doing as much of that as I can.

@freshtartsteph has been a gas to work with. Her energy is amazing and a great contribution to @shootthekitch

Q – #8    More about YOU! Favorite(s): Restaurant, store, co-op/market, vegetable, fruit, TC neighborhood and book/movie.

Susan: Wow! ok…Restaurant. That is like asking which is my favorite kid. I love them both with all my heart, but I love

different things about them. That said, Lurcat has been a fav for a long time. I always completely relax when I sink

into those white chairs. Co-op, love them all for different reasons. I shop Lakewinds mostly.

Vegetable: Kale, Fruit: Watermelon but I am having a pineapple obsession right now…

Neighborhood….no clue…I live west of the TC, we really don’t have neighborhoods, Book: “Like Water for Chocolate

Movie: Sense and Sensibility, I am a romantic.

Q – #9    I forgot to ask, when you need a “pick-me-up” comfort food, what do you eat?

Susan: lol…that is an oxymoron. Pick me up would be a green drink….2 handfuls of greens, some fruit, very good.

Comfort food…Chocolate chip cookies…homemade by me, not raw…lol.

Q – #10    Raw cookie dough? :)  If you could invite 1 person (dead/alive) for a meal, who would you ask and why?

Susan: Probably the Dalai Lama His peace, power, energy, knowledge, serenity, those are all things I would love to experience.

I hear he also has a great sense of humor. #jectv And no…no raw cookies. Bake those babies.

Q – #11    To close today, what advice would you give to newbies in the blog/food/photo world?

Susan: Be prepared to work your butt off, strive to do the best you can do, find your own voice and niche and go for it!

@JoelECarlson: Good points! Thanks @susanpowers for participating in today’s Food-Friday Twitterview and sharing some of your life on #jectv. Take care!

Susan: Thank you!!


TwitterReview of Kierans

Posted by on Thursday, 12 May, 2011

@JoelECarlson: Hello everyone, and welcome to today’s TwitterReview of @KieransMPLS with Craig Wait. Lets get started!

Q – #1    So, tell us Craig a little bit about the history of @KieransMPLS. How long has it been around, where is it located, etc.

Kierans: Hey Joel, Kieran’s Irish Pub opened in 1994. Our original location was on the corner of 2nd Ave S and 4th Street…

…Over the years Kieran’s has been a great place for Irish entertainment, community arts and just a darn good pint!…

…We moved to our new location on 1st Ave and 6th Street on 3/16/2010. We continue to have live Irish music…

…and get to enjoy even larger Twins crowds than we did at our old location!

Q – #2    Super! In addition to the main eating/bar area, do you have other spaces or rooms available?

Kierans: Yes we do! We have 4 seperate areas that could be reserved and are sometimes open to the public..

The Titanic Lounge can hold roughly 80-150 people depending on setup. The Poets Corner can hold 30-40 people…

…We also have the Hansome and Pretty Snugs. They can both hold roughly 10-15 people. Titanic and Poets each have…

…their own private bar and the snugs have a window to the bar.

Q – #3    Nice to have options! You mentioned about getting a good pint. What is the “perfect pint”, and is there a technique?

Kierans: A “perfect pint” is usually associated with Guinness, however I would say all of our pints are perfect :) …

…The “perfect pint” is all about the proper pouring and handling of the beer. Clean beer lines, proper temperature…

…proper glassware and the proper pouring technique. We try to practice all of these things will all of our beers…

…not just Guinness. The pour technique for Guinness is an initial pour with the glass at about a 45 degree angle…

…fill 2/3 full, let the pint rest. After the beer has settled (about 2 min) top off. That’s the quick version.

Q – #4    Lets now switch from drink to food and Exec Chef James. What are some of the specialties you offer?

Kierans: Well a couple of the long time favorites at the pub for years have been Fish & Chips, our Reuben, and Chicken Shots…

…With our current addition of the Green Ox Sausage Co we are adding a fantasitc Sausage and house made Mac & Cheese…

…to our new menu to roll out next week. Our Smoked Sausage Bites are to die for. Other standouts are…

…Pecan Crusted Halibut and our Chicken and Irish Cheddar Chopped Salad.

Q – #5    I also understand some “Ball Park” type fare may also be in the works? Good work! Any events coming up soon?

Kierans: …Housemade Corn Dogs with Green Ox Hot Dogs!! We have St. Dominc’s Trio playing our main stage this weekend…

…with no cover as usual. We will have a magician (George Tovar)entertaining our diners for brunch this Sunday…

…down the road a bit we have a Glee preparty show put on by The School of Rock on May 1st on our patio.

@JoelECarlson: So if you’re looking for music, @GreenOxMeat and @2GingersWhiskey, be sure to check out @KieransMPLS. Thanks Craig for your time!

Kierans: Thanks Joel. See you soon for a Big Ginger!!


Twitterview with Katie Warren

Posted by on Wednesday, 11 May, 2011

@JoelECarlson: Hello everyone, and welcome to today’s Twitterview of @KateJWarren. The NEW Director of Strategy at GdB. Lets begin.

Q – #1    Congrats on the NEW job first! So please share a little about yourself. Where did you grow up and attend school?

Katie: Thanks Joel! I’m a Minnesota girl. I grew up in a small town called West Concord

I went to High School there then went on to St. Olaf College in Northfield

Q – #2    I see. So what was you major, and then what was your 1st job after your college coursework was done?

Katie: I was an English major and my first job was at a small direct marketing and advertising agency called Measured Marketing.

Q – #3    What was your role with Measured Marketing, and what other work led you to your new job with GdB?

Katie: An account person. I went on to other agencies including Campbell-Mithun where I did a lot of brand strategy work.

For four years I worked for a subsidiary of CM called Br&nd Innovators doing brand and new development consulting.

Most recently I was at Supervalu. Starting in marketing planning and eventually was promoted to VP of Brand Marketing

Q – #4    Impressive experience! So why go to GdB? What’s your role going to be with them? What are you responsible for doing?

Katie: I love agency culture and instantly clicked with the people at GdB. My role is to lead strategy.

My responsibilities will include strategic insights and planning, business analysis and account management.

What I think is so great about GdB is that they believe in the power of great ideas & that they can come from anywhere

Q – #5    What are you looking forward to the MOST with your new role with GdB?

Katie: I’m really looking forward to having the variety of businesses and brands to work on.

Also love coming up with creative solutions and strategies that help businesses grow!

Q – #6    Super! Lets now focus more on YOU! Favorite(s): Restaurant, store, comfort food, recent book or movie, app.

Katie: Love Cafe Maude (especially the Natasha), DSW (shoes and more shoes), I make a mean Mac & Cheese.

Pride & Prejudice, love the book and move and my favorite app has to be Scrabble.

Q – #7    Nice choices! When it comes to personal or professional growth, what’s 1 goal that your hoping to accomplish soon?

Katie: Wow, great question. My goal is to do work I’m proud of and to do it while being a great mom and wife.

Q – #8    Nice! :) To close, who is 1 person (dead/alive) that you’d like to meet and why?

Katie: I would love to meet Eleanor Roosevelt. She did incredible things way ahead of her time.

@JoelECarlson: Thank you for your time and sharing some of your life on #jectv today @KateJWarren! Have a great day on your new job!

Katie: Thanks Joel. This was really fun