NEW COMPANY – Official Launch

For awhile I’ve been contemplating the idea of starting my own business that helps people and businesses to learn, understand and use social media. Can I really do this though? Should I take the leap? After some great advice and encouragement from some of my close social media connections, I’ve decided to take the plunge in the consulting pool.

Now my next step was to figure out, what to call my social media consulting company. Facebook and Twitter were already taken, so I had to think of something else. I really enjoy communicating with people, so how about something with the word social in the name. Social Joel didn’t role off the tongue well when I tried to say it, and I wanted the name to be both easy to say and easy to remember, so I had to figure out another name. Maybe something that describes what I’m trying to do. So after a good amount of time thinking about it and figuring out what could work, the name Sociability was born.

I have a name now! What do I do next? How about a business card?  Around the time that I had gotten to this point, I saw a deal being offered by a company run by @PrinterPete who does all sorts of printing, and so we talked. We discussed what needed to be done, did some tweaking, and this is the final result:

So I have a company, I have a company name and I have a business card. That then marks today, as the official launch date of my new company, Sociability. The Twitter handle for my new company is @SociabilityMN.  I’m very excited about moving forward with this plan and what it will mean for me.  A very big THANK YOU to everyone who has helped me and encouraged me through this whole process. I really do appreciate it!

Onward and upward!

12 comments Add yours
  1. Joel,

    Congrats! I happy you’ve decided to “take the plunge” and have no doubt you will be successful. You have great insight and skills … and addition to which, are a likable guy!

    Best of luck :)

  2. Congratulations, Joel, on your move to the entrepreneurial side of things. I have no doubt you’ll go on to do great things for you clients. Can’t wait to see the types of campaigns you produce.

  3. Joel,

    Congrats on the launch of the new venture. So my question is this… obviously this is a dive into a big pool, filled with many other consultants in the same field. What is your main point of differentiation? Why would your business be the pick over another in the marketplace.

    This question has a very specific reason, so looking forward to your answer!

    Bob Stanke

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