@lgmelcher – thanks, @JoelECarlson. coffee in hand and ready to go
Q – #1 So @lgmelcher (Lauren), please share where you grew up, what you did after High School and what lead you to where you are today?
A: I grew up in an Air Force family – dad was stationed in Texas and California, and I came to Minnesota for college (@StOlaf)
I took some time off to travel, then studied journalism in Wash. DC before coming back to MN and getting an English/Management degree
My first “real” job was with @AliveMagazine – managing editor – which was an awesome experience. loved the mission and the community
…and then two years ago I took a new job in strategic communications and marketing, which I also love.
Q – #2 Cool. So what is your role, what type of clients/customers to do you work with and is SM part of what you do?
A: My role changes for each client, but I’m generally in a project manager / content strategist position for #highered clients
I also work on our technology team, building internal and external systems (including web dev processes, etc) so that includes SM
Our firm doesn’t specialize in any particular area, but I’ve been lucky to work with lots of nonprofits and colleges/universities
Q – #3 Neat. What kind of things do you do to stay caught up with the latest platforms, systems and processes?
A: I read all the time. Blogs, yes, but also magazines and books (!). That’s always been a habit, and it serves me well in my job.
I also write for @TECHdotMN, which leads me to meeting tons of great people – I learn a lot from talking to and writing about them
I should say, too, that while I like staying caught up with the “latest & greatest,” I make an effort for it not to control my life
Q – #4 Good for you! So in addition to work, what other kind of hobbies or activities are you involved with doing?
A: Well, last year I splurged on a DSLR camera that I love, and spend a lot of time outside of work on personal & volunteer photo prjcts
I’m also the proud new owner of a 110-year-old farmhouse in Minneapolis, which has been a blast to work on the last few months
really, I’m a sucker for a good home improvement or cooking blog and love DIY projects.
Q – #5 Wow! A 110yr old farmhouse. Hopefully it’s warm inside! Now to your FAVS: restaurant, store, winter activity and gadget.
A: very warm :) that thing was built back when people really built houses well, I’m telling you.
hmm. favorites. restaurant: Northeast Social Club in Mpls, but my all-time fav is a BBQ dive in San Antonio. Rudy’s. mmm.
store… Hunt and Gather (50th and Xerxes) is great for vintage finds. But I’m a Williams and Sonoma girl at heart.
winter activity… downhill skiing, for sure. I grew up skiing at Lake Tahoe and that’s the thing I miss most about California
gadget… my mom’s iPad. sigh. I love that thing. also, my bluetooth b/c I’m always driving and talking on the phone
Q – #6 So what kind of professional or personal goals have you set for yourself for the next year or so?
A: great question. I like goals when they relate to business, but I don’t have a lot of personal/professional goals set out right now…
… I feel that I’m lucky to have already gotten to do many of the things I dreamed of as a little girl.
so my goals are to be challenged in my work and have the freedom to volunteer my time to causes I feel strongly about
Q – #7 That sounds fulfilling. :) If you could have any 1 person (dead/alive) over for dinner, who would you ask and why?
A: I’ve always imagined that Indira Gandhi would have some amazing stories to tell.
Q – #8 Final question, what life advice or mantra would you like to share today?
A: I used to be a cautious person. Still am in some ways, but the phrase “feel the fear and do it anyways” really resonates with me.
and the quotation behind Alive Magazine has been hugely influential for me …
“don’t ask what the world needs. ask what makes you come alive and go do that b/c what the world needs is people who have come alive”
@JoelECarlson – Thank you @lgmelcher today for your time and sharing some of your thoughts. Have a great afternoon and have fun.
@lgmelcher – thanks, @JoelECarlson. take care.